Author: VeraFischer

This semester I have spent quite a bit of time reaching out to random people, via Twitter, to be a guest on my completely unknown podcast show, System Execution.

Here’s what I do:

I go through my twitter account during the day – one time.

I look at all of the folks that have followed me that are new.

I always reply back with “Thanks for the follow!” for all of them.

If they appear to be a potential guest, I reply with the following: “Thanks for the follow! We’re launching a podcast series on system execution and would love for you to be a guest. DM if interested.”

OR
“Thanks for the follow! We’re launching a podcast series on processes and systems execution. Would love for you to be a guest. DM if interested.”

I have gotten @garybizzo to respond and be my guest – he has 478,000 followers. Also @alanpittmd agreed to be on my show. For every 12-14 invites, I’ll get one or two that agree to be on the show.

The concept of fair and just access to the internet regardless of socio-economic standing is in jeopardy as is AT&T’s proposed buyout of Time Warner Cable. I have not done any research regarding how Trump will handle the FCC in the past, however, this article points out that Trump has a “disdain for federal regulations protecting internet freedom.”

Whether or not the statement is true, the article points out that his new FCC potential appointee, Eisenach, could simply not enforce the net neutrality laws as a strategy to get around the laws.

The article is a downer for the “tech and telecom industry” and who knows what will really happen after January.

Check out the article below:

http://motherboard.vice.com/read/heres-how-president-trump-could-destroy-net-neutrality

This week is the largest gathering of inbound marketers across the globe. I have sat next to folks from India, Austraila, and the UK. Hubspot actually coined the term ‘inbound’ as it relates to how people find services and products. Rather than a sales person calling ‘out,’ potential customers are looking ‘in’ or searching for a product and THEN reaching out to the company for more information.  Hence the term inbound marketing. Outbound marketing is the disruptive, traditional marketing.

There are more than 300 individual sessions plus a bunch of keynotes from folks like Alec Baldwin, Anna Kendrick and of course the founders; Brian Halligan and Dharmesh Shah.

Two fascinating pieces of information to share!  The future of how digital media will respond to how we shop for services and products is evolving in a crazy way! Look at this slide from the keynote…whattt? I thought this was amazing….

And one more thought about SEO that was presented. What does H.E.O really mean? Stay tuned!!!

According to the 2005 Harvard University President, Lawrence Summers, we women are so very poor at science. President Summers believes that working long hours equates to excelling in science. If that is the winning formula, I should be the maven of my own fashion empire. He also goes on to say that women and men have different brains based on genetics. Well, in that remark President Summers is somewhat correct. Female brains fully develop at 21 years of age compared to male brains at 25 years of age. His daughter treating trucks like dolls is immaterial. I noticed he didn’t mention anything about his wife who was probably at home, you know, barefoot. As usual the explanation for his snarky comments was contributed to the over sensitive nature of some of the audience members. How someone like Lawrence Summers makes it all the way to the top with his antiquated views is beyond me. The good news is that he has been replaced. By a women.

Steve Jobs’ gave a commencement speech to Stanford graduates in June 2005. I listened to the speech and their was this idea he discussed about not being able to connect the dots forward. That everything he had done in his life, in some way, had prepared him for creating Apple. An example he gave in the speech was the fact that he really did not like college. One of the few classes he took in his only year of college was a calligraphy class. He said he really like calligraphy. The preciseness of writing each letter, the space between each letter and the importance of how each letter looked grouped together to make words. Who knew that the calligraphy class would be a pivotal element in the creation of the Mac? His experience in that class lead him to demand that the fonts and screen of the Mac have white space, a pleasing to the eye font as well as other design elements. When we look back, it is easy to connect the dots. The simple ‘oh that’s why this happened’ or ‘that’s why I went through this particular experience,” leading us to what we are doing today – those dots can be located and mapped. However, taking today’s actions and predicting forward is the challenge. Before the iPod came about, did Steve Jobs sit in his office and say “I’m going to create an iPod” or did he follow a zigzag path to get to the iPod? Is this visionary or just following what interests you? I’m not one hundred percent sure, however, I’m glad he took that calligraphy class.