Multimedia Syllabus


Monday & Wednesday, 12:30 – 1:40 OM 232


Kelly Kaufhold, Ph.D. “Dr. K”

 512-245-7265 /        

Office Hours by appointment via Zoom


In Multimedia Journalism, you’ll learn to tell compelling stories by combining three skills:

  • Journalism fundamentals, including accuracy, research, balance and ethics;
  • Multimedia storytelling fundamentals, especially creative photo and audio techniques;
  • Knowledge of traditional (DSLRs) and emerging tools, including smartphones, VR cameras and drones.

You’ll be steeped in the use of mobile technology for gathering, editing and disseminating news; you’ll learn best practices, including search engine optimization, mobile and social media storytelling; and you’ll be exposed data interactives. Finally, you’ll learn to think critically about the best way to tell a particular story.


Upon completion of this course, students will be able to:

  • Show proficiency with both hardware and software tools in the production of audio, photo and video stories and know which tool to use for which story
  • Understand how interactive online media has transformed journalism
  • Be able to discuss best practices for the use of new digital tools, like drone or 360-degree video and digital interactives
  • Produce and publish ethical, credible journalism online
  • Have a critical understanding of the strengths and challenges of online news


Current readings will serve as our resources for this course and will be listed on the syllabi

The Associated Press Stylebook. (2018) New York City: Associated Press.
You may use the electronic version, provided via Alkek databases, but a printed version of the book is preferred for learning AP Style.

Optional: LinkedIn Learning is available to you free via the Texas State Alkek Library site with your NetID.

SD card CLASS 10 (at least 10 megabits per second, or MBS; 8 to 32 gigabyte) for use in cameras – using your card is safer than relying on shared cards

Headphones for use with the computer
Note: Mac lab computers have a conventional headphone jack – NOT an Apple Lightning connection port.


Mass Communication, especially Journalism, is a deadline-driven business – late work will not be accepted.


This class will teach you techniques using equipment from the School of Journalism and Mass Communication Equipment Checkout Room. Use of equipment (optional) is a privilege earned through your respect of and cooperation with the checkout rules. These rules are put in place to ensure all students have a chance to use the equipment. If you are late returning a camera to the Equipment Checkout Room, you lose all checkout privileges. If equipment is kept five days past the due date, it is considered stolen, and UPD will be notified.


Most of the work we do in this class will be published on the web. It will be open for public viewing. If you have any concerns about this, please see me.

GRADING                          GRADE SCALE

  • Quizzes = (5 @ 4%) 20%
  • Practice assignments = 20% (4 x 5% each) 90 – 100 = A

-Practice photos – 5%                                           80 – 89 = B

-Practice audio – 5%                                              70 – 79 = C

-Practice video – 5%                                              60 – 69 = D

-Action video – 5%                                               < 60 = F                                             

  • News package elements = 60% (6 x 10% each)


-Photo essay

-Audio story

-Video story


-Social media


The School of Journalism and Mass Communication, and the field of journalism, demand the highest standard of academic honesty and integrity. Violations of academic honesty, including but not limited to colluding with other students (without permission) on assignments or exams, can lead to severe penalties. Disciplinary actions are outlined in the Texas State Academic Honesty Statement, which can be found in the Texas State University student handbook:


If you are a student with a disability certified by the Texas State University Office of Disability Services, and you require accommodations for that disability in class, I’ll be happy to accommodate you but it’s your responsibility to tell me early in the semester so that I can work with you to make proper arrangements.


You can drop this course by Tuesday, October 26 and receive an automatic W. You cannot drop the course after October 26. You must drop by Wednesday, September 9 to receive a refund.


Texas State University is a doctoral-granting, student-centered institution dedicated to excellence and innovation in teaching, research, including creative expression, and service.  The university strives to create new knowledge, to embrace a diversity of people and ideas, to foster cultural and economic development, and to prepare its graduates to participate fully and freely as citizens of Texas, the nation, and the world.


In pursuing our mission, we, the faculty, staff, and students of Texas State University, are guided by a shared collection of values:

  • Teaching and learning based on research, student involvement, and the free exchange of ideas in a supportive environment;
  • Research and creative activities that encompass the full range of academic disciplines—research with relevance, from the sciences to the arts, from the theoretical to the applied;
  • The cultivation of character, integrity, honesty, civility, compassion, fairness, respect, and ethical behavior in all members of our university community;
  • A diversity of people and ideas, a spirit of inclusiveness, a global perspective, and a sense of community as essential conditions for campus life;
  • A commitment to service and leadership for the public good;
  • Responsible stewardship of our resources and environment; and
  • Continued reflection and evaluation to ensure that our strengths as a community always benefit those we serve.


  • Reminder on10 Guiding Principles for Health, Safety, and Wellness at Texas State, including requirement to wear a multi-layered face covering and perform a self-assessment each day before coming to campus.
  • Importance of theBobcat Pledge, including the shared responsibility to practice healthy behaviors and follow the health and safety guidelines, which shows respect for others and helps prevent the spread of COVID-19 on campus and in the surrounding community.
  • Link to theStudent Roadmap for more information on students’ return to campus.


Civility in the classroom is very important for the educational process and it is everyone’s responsibility.  If you have questions about appropriate behavior in a particular class, please address them with your instructor first. Disciplinary procedures may be implemented for refusing to follow an instructor’s directive, refusing to leave the classroom, not following the university’s requirement to wear a cloth face covering, not complying with social distancing or sneeze and cough etiquette, and refusing to implement other health and safety measures as required by the university.  Additionally, the instructor, in consultation with the department chair/school director, may refer the student to the Office of the Dean of Students for further disciplinary review.  Such reviews may result in consequences ranging from warnings to sanctions from the university.  For more information regarding conduct in the classroom, please review the following policies at AA/PPS 02.03.02, Section 03: Courteous and Civil Learning Environment, and Code of Student Conduct, number II, Responsibilities of Students, Section 02.02: Conduct Prohibited.


  • This course will be offered in a “hy-flex” model in which students may choose between attending mostly in-person in a hybrid format; entirely online; or in-between;
  • Kaufhold will be in-person in Old Main 232 most class days, with some lectures online for all. Each “synchronous” lecture (held at class time) will be live-streamed on Zoom. Some lectures will be virtual online for all students with no in-person meeting for any of us. Virtual lectures which are online for all of us will be marked clearly on the syllabus and you’ll be reminded in lectures and by email.
  • You will need to “attend” class via Zoom regularly this semester so please let me know if you don’t have a computer or phone capable of installing and using the Zoom app. If you need, you can get support from ITAC. Also, we expect you to have access to our SJMC equipment checkout office. You will not need to check out equipment – you will be able to, and will be taught to, complete all assignments with your smartphone. But DSLR cameras and smartphone peripherals will be available if you’d like on campus in Old Main 236A.
  • Office hours will be conducted entirely through Zoom and will be scheduled weekly and also available by appointment.
  • Please check your email daily. I will also give announcements regularly during lectures and possibly in course Announcements in Canvas.
  • I will not take attendance but will measure your participation through a number in in-class activities, group participation exercises, assignments, etc.
  • Quizzes will have questions drawn randomly from a question pool and answers will also be randomized in an effort to reduce the possibility of misbehavior. For this reason, quizzes administered in this class will not be proctored.



In the event of an emergency, students, faculty, and staff should monitor the Safety and Emergency Communications web page.  This page will be updated with the latest information available to the university, in addition to providing links to information concerning safety resources and emergency procedures.  Faculty, staff, and students are encouraged to sign up for the TXState Alert system.


Effective January 2, 2020, state law (SB 212) requires all university employees, acting in the course and scope of employment, who witness or receive information concerning an incident of sexual misconduct involving an enrolled student or employee to report all relevant information known about the incident to the university’s Title IX Coordinator or Deputy Title IX coordinator.  According to SB 212, employees who knowingly fail to report or knowingly file a false report shall be terminated in accordance with university policy and The Texas State University System Rules and Regulations.

 Please continue to follow the university’s Roadmap to Return and Teaching & Research page of the Roadmap for updates.  I hope you have a productive and fulfilling semester and greatly appreciate your patience, innovation, and commitment as we begin the fall 2020 semester.

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