DMI Syllabus

MC4328 Fall 2020

Digital Media Innovation Capstone

Kelly Kaufhold, Ph.D.          512-245-7265

Office Hours virtual by appointment


Course Description

This course will explore innovation associated with digital entrepreneurship and creativity within organizations. Students will integrate concepts and ideas learned in previous courses, leading to innovation product development. This course is the capstone for the Digital Media Innovation undergraduate degree and will integrate the skills and concepts students learned throughout the curriculum in proposing and prototyping a new media product.


Upon completion of this course, students will possess the ability to:

  •,width-220,resizemode-4/Samsung-Galaxy-S10.jpgIdentify and evaluate the unique characteristics of innovation as it relates to the media and communication environment
  • Identify and evaluate the characteristics of successful entrepreneurs and companies
  • Understand and explain the difference between and intersection of innovation and entrepreneurship
  • Analyze data assessing an innovation opportunity
  • Design and develop a prototype, proposal and website for an innovative venture

Teaching Methods
This class uses a variety of teaching methods to accommodate various learning style, including lecture, applied group exercises, research and “iteration” (experimentation).


Our textbook is a free online resource: Media Innovation and Entrepreneurship. You’ll also be provided with other materials to peruse before class meetings, including other readings and videos.

These books are optional and may be of interest to you in the future:

  • The Lean Startup, Eric Ries
  • Running Lean, Ash Maurya
  • Sprint, Jake Knapp from Google Ventures
  • The Power of Social Innovation, Stephen Goldsmith
  • The Innovator’s Dilemma, Clay Christensen
  • The Four Steps to the Epiphany, Steve Blank – 1st 3 chapters
  • #AskGaryVee: One Entrepreneur’s Take on Leadership, Social Media, and Self-

Awareness, Gary Vaynerchuk

  • You may need to refer to material from previous courses for Web development


Course Assignments

  • Idea Profile 10%
  • Group Entrepreneurship Project 20%
  • App Prototype 10%
  • Project Website 15%
  • Final Portfolio 15% (will be turned in twice: preliminary portfolio, 10% and

completion with course material at end of semester 5%)

  • Critique of Student Portfolio 5%
  • #slack Discussion Posts and Quizzes 25%

Grade Scale

90-100 A

80-89 B
70-79 C

60-69 D

<60 F


Since this is the final course of the Digital Media Innovation curriculum, we have high expectations for the execution of work in this course. Details for each assignment will be provided on the course website but, generally speaking, here are the expectations for each possible grade you might earn on an assignment:

A) All requirements are met and are executed exceptionally well. Creativity is evident, communication is excellent and some aspects of the project go beyond requirements.

B) All requirements (creativity, entrepreneurial and business fundamentals, communication) are met and are executed in an acceptable, but not exceptional, manner.

C) Some requirements (creativity, entrepreneurship, communication, effort) are met and are executed in an acceptable manner but some elements fall short.

D) Many requirements are not met or are not executed in an acceptable manner.

F) Failure to deliver on most or all of the requirements in an acceptable manner.

Exit Exam

SJMC policy requires that all students complete a non-graded exit exam through CANVAS at the conclusion of this course. This exam is used for assessment purposes and doesn’t impact your earned grade… however, if you fail to complete the exam you will be given an incomplete in this course. You will receive a notification with instructions during the last two weeks of the semester explaining how to complete the multiple choice exit exam online.

Attendance and Participation

  • I will not take daily attendance this semester but I will carefully record your participation in our numerous small assignments, group discussions, quizzes, Slack posts, etc. PLEASE be available at our scheduled class time most weeks and be a good partner to your classmates. Besides, I promise you’ll learn from each other!

Supplies and Equipment
You may need a USB storage device (Flash drive), other device or cloud storage (Google Drive, Dropbox) to save a backup of your files. Please retain your Bluehost or Reclaim Hosting site from the Web Publishing course. You will be expected to use this platform for your final project website.

Dropping a Course
You can withdraw this or any course by Tuesday, October 26 and receive an automatic W. The last day to drop this course with no record is Wednesday, September 9.

Academic Honesty

Students are required to submit original work in this course unless otherwise specified in the assignments. This includes text, content, graphics and photography. Students may use clip art from “free” clip art sites with appropriate credit and identification, but are encouraged to design their own artwork (grades will be higher for using original work as opposed to another’s artwork). Be sure to attribute the source of the work you show us… especially if it’s your work!

The School of Journalism and Mass Communication commits itself to the preparation of mass media professionals and scholars. Such a mission demands the highest standards of academic honesty and integrity. Violations of academic honesty, including but not limited to plagiarism, unauthorized collaboration, collusion, deception, conflict of interest and theft, are not tolerated and can lead to severe penalties. Disciplinary actions for violations of the standards for academic honesty are outlined in the Texas State Academic Honesty Statement, printed each year in the Student Handbook. The policy is also available at

Note to Students with Disabilities

I will be happy to accommodate any disabilities you verify through the Office of Disability Services (ODS) at (512) 245-3451. ODS is located in Suite 5-5.1 at the LBJ Student Center. If you are a student with a disability certified by ODS and you require accommodations in this class, it is your responsibility to notify the professor.


Texas State University is a doctoral-granting, student-centered institution dedicated to excellence and innovation in teaching, research, including creative expression, and service. The university strives to create new knowledge, to embrace a diversity of people and ideas, to foster cultural and economic development, and to prepare its graduates to participate fully and freely as citizens of Texas, the nation, and the world.

Shared Values

In pursuing our mission, we, the faculty, staff, and students of Texas State University, are guided by a shared collection of values:

  • Teaching and learning based on research, student involvement, and the free exchange of ideas in a supportive environment;
  • Research and creative activities that encompass the full range of academic disciplines—research with relevance, from the sciences to the arts, from the theoretical to the applied;
  • The cultivation of character, integrity, honesty, civility, compassion, fairness, respect, and ethical behavior in all members of our university community;
  • A diversity of people and ideas, a spirit of inclusiveness, a global perspective, and a sense of community as essential conditions for campus life;
  • A commitment to service and leadership for the public good;
  • Responsible stewardship of our resources and environment; and
  • Continued reflection and evaluation to ensure that our strengths as a community always benefit those we serve.

Campus Health, Wellness and Safety

Statement on Civility and Compliance in the Classroom

Civility in the classroom is very important for the educational process and it is everyone’s responsibility. If you have questions about appropriate behavior in a particular class, please address them with your instructor first. Disciplinary procedures may be implemented for refusing to follow an instructor’s directive, refusing to leave the classroom, not following the university’s requirement to wear a cloth face covering, not complying with social distancing or sneeze and cough etiquette, and refusing to implement other health and safety measures as required by the university. Additionally, the instructor, in consultation with the department chair/school director, may refer the student to the Office of the Dean of Students for further disciplinary review. Such reviews may result in consequences ranging from warnings to sanctions from the university. For more information regarding conduct in the classroom, please review the following policies at AA/PPS 02.03.02, Section 03: Courteous and Civil Learning Environment, and Code of Student Conduct, number II, Responsibilities of Students, Section 02.02: Conduct Prohibited.

Class Materials, Meetings, Attendance and Technology

  • This course will be offered in a “hy-flex” model in which students may choose between attending mostly in-person in a hybrid format; entirely online; or in-between;
  • Dr. Kaufhold will be in-person in Old Main 201 most class days, with some lectures online for all. Each “synchronous” lecture (held at class time) will be live-streamed on Zoom. Some lectures will be virtual online for all students with no in-person meeting for any of us. Virtual lectures which are online for all of us will be marked clearly on the syllabus and you’ll be reminded in lectures and by email.
  • You will need to “attend” class via Zoom regularly this semester so please let me know if you don’t have a computer or phone capable of installing and using the Zoom app. If you need, you can get support from ITAC.
  • Office hours will be conducted entirely through Zoom and will be scheduled weekly and also available by appointment.
  • Please check your email daily. I will also give announcements regularly during lectures and possibly in course Announcements in Canvas.
  • I will not take attendance but will measure your participation through a number of in-class activities, group participation exercises, assignments, quizzes, etc.
  • Quizzes will have questions drawn randomly from a question pool and answers will also be randomized in an effort to reduce the possibility of misbehavior. For this reason, quizzes administered in this class will not be proctored.

Academic Integrity and Student Conduct

·     Code of Student Conduct

·     The Honor Code

Emergency Management

In the event of an emergency, students, faculty, and staff should monitor the Safety and Emergency Communications web page. This page will be updated with the latest information available to the university, in addition to providing links to information concerning safety resources and emergency procedures. Faculty, staff, and students are encouraged to sign up for the TXState Alert system.

Sexual Misconduct Reporting (SB 212) 

Effective January 2, 2020, state law (SB 212) requires all university employees, acting in the course and scope of employment, who witness or receive information concerning an incident of sexual misconduct involving an enrolled student or employee to report all relevant information known about the incident to the university’s Title IX Coordinator or Deputy Title IX coordinator. According to SB 212, employees who knowingly fail to report or knowingly file a false report shall be terminated in accordance with university policy and The Texas State University System Rules and Regulations.

Please continue to follow the university’s Roadmap to Return and Teaching & Research page of the Roadmap for updates. I hope you have a productive and fulfilling semester and greatly appreciate your patience, innovation, and commitment as we begin the fall 2020 semester.

Instructor may notify you of changes or updates to policies in this syllabus throughout the semester.

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