Digital Innovation!

Hello everyone! I am finally back from my trip to South Korea and yes it was amazing! Haha. The digital innovation I chose was an app called V Live or the V app. Made by the South Korean company Naver, this app acts as a bridge between Korean celebrities and their fans. Celebrities are able to do live broadcasts and have fans comment in real time as the broadcast is happening. Another neat fact is that this app will also put different subtitles on these videos, sometimes in real time and others after the broadcast is over and able to be replayed. This app is a really good marketing tool for these celebrities because it reaches different audiences all over the world and they can hold special live events when new albums are released. This app is something that has quickly become my favorite past time and it was fun being able to catch most of the live broadcasts while I was in Korea.

Leave a Reply

Your email address will not be published. Required fields are marked *