The rallying cry of #NastyWomen

The aftermath of the final presidential debate was fascinating to watch, especially the backlash from women who seized on Donald’s Trump description of Hillary Clinton as “such a nasty woman.”

Social media came alive with #NastyWoman and #NastyWomen hashtags – and my favorite, #ImWithNasty. The BBC calculated that a quarter of a million tweets mentioned “nasty woman” within an hour of Trump’s comment.

screen-shot-2016-10-20-at-1-19-59-pmAlmost immediately, themed T-shirts and hats were being sold online, with the sales of one “Nasty Woman” shirt benefitting Planned Parenthood. And Janet Jackson’s “Nasty” was suddenly popular again, inspiring a flood of memes featuring Hillary Clinton. According to Spotify, streams of the 1986 song jumped 250 percent following the debate.

By the next morning, Vox was reporting that “nasty woman” had become the feminist rallying cry that Hillary Clinton was waiting for. “For young women especially, for whom the label “nasty woman” seems like vintage sexism, almost archaic, the insult has become a badge of honor,” reported Vox writer Liz Plank.

I think this outpouring of support is fascinating, especially in light of our class discussion on women in tech. It also reminded me of previous discussions earlier in the semester about how the Internet and mobile technology are helping to close the technological gap between men and women. That was certainly evident last night, as women proved that they have a strong voice on the Internet and stood together to fight against misogyny with a new brand of nastiness.

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