With the holidays just around the corner, I was reading Mashable and came across this article on Apple’s new ads for the Apple Watch Series 2. What was interesting was that in the article it mentioned that apparently smartwatch sales were down by 50 percent. It’s crazy because when I used to work there, it seemed like we were always selling the watches and they were constantly out of stock. They also mentioned how Apple is marketing the watch to be a lifestyle piece, at least in these ads. It’s definitely be interesting to see what the exact sale numbers for the Apple Watch will be when they get released. Anyways, I always love Apple’s ads and these were no different!