It was a long time ago, but I remember the first search engine that I was familiar with. Before the days of, “Google it” my friends and I would refer to, “Ask Jeeves.” Jeeves was this butler looking guy, if I remember correctly, who was the mascot of the search engine. I remember the search being very limited and in order for it to work properly, the user had to be very specific in describing what they were looking for.
Today, Google has a huge upper hand in the search engine game and it was cool to see the video of how it worked. Plus the phrase, “Google it” has a charm that no other search engine can claim. When someone doesn’t know the answer to a question, there is nobody directing their friends to, “Bing it.” Although Bing may be an effective search engine the company doesn’t have the popular culture supreme status that Google has achieved and I feel that is a huge factor in why people use it.
The innovative techniques of the advertisement auctions that these search engines have adopted for revenue is pretty remarkable. They have found a way to maximize their profits and have turned companies like Google into one of the biggest companies in the world. The crazy thing about this is that the possibilities of the future are endless. If you would of told me 15 years ago that there would be a way to find the answer to any question you can think of by simply pulling out your phone, I’d have thought you were crazy. It’s going to be interesting to see whats next.