The article that I read about the election and digital media was about why design matters. Branding was a huge influencer in this campaign as well as the previous election. A candidates branding makes people feel a certain way. It was interesting to read about how the two candidates not only used similar methods as Obamas successful campaigns but also how they were different. Although the concept of branding during an election is the same, the way they do it and how its executed really matters. One thing that stuck out was that Trumps branding and what was shared on social media could be consider controverial or unprofessional, works via the internet when before the internet might have been a bad decision. The branding showed that he doesnt go by the traditional rules and it created that persona.
All of this leads me to wonder, if Hillary would have done more out of the box spontaneous posts, would it have helped boost her image. I think another difference is that I think people can relate to Trumps posts more than Hillarys , The Goodfellas film is a classic (My favorite movie of all time actually) and I think people are able to relate to that.