This week is the largest gathering of inbound marketers across the globe. I have sat next to folks from India, Austraila, and the UK. Hubspot actually coined the term ‘inbound’ as it relates to how people find services and products. Rather than a sales person calling ‘out,’ potential customers are looking ‘in’ or searching for a product and THEN reaching out to the company for more information. Hence the term inbound marketing. Outbound marketing is the disruptive, traditional marketing.
There are more than 300 individual sessions plus a bunch of keynotes from folks like Alec Baldwin, Anna Kendrick and of course the founders; Brian Halligan and Dharmesh Shah.
Two fascinating pieces of information to share! The future of how digital media will respond to how we shop for services and products is evolving in a crazy way! Look at this slide from the keynote…whattt? I thought this was amazing….
And one more thought about SEO that was presented. What does H.E.O really mean? Stay tuned!!!