Visionary Vera Fischer

I was actually very excited about this speaker when I first saw the syllabus I am very familiar with Mrs. Fischer as see is a Texas State Alumni that has gone to do fantastic things since graduating in 1991 with her Bachelors in Activities and Societies. Starting out first as a project manager, then account manager she had a very diverse professional experience early on in her career and that has served her latter endeavors as a Director of Marketing, Show host and eventual President of her company 97 degrees west. There she serves as a executive not only in ownership structure but also marketing and creating a unique successful brand for clients.

My two biggest questions for Mrs. Fischer would be first, what inspired her to create 97 degrees west and secondly what kind of struggles did she face in establishing the company and how did she overcome it?

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