Vera is a woman of many hats; Entrepreneur, Marketer, Show Host, Mentor, President of 97 Degrees West, Texas State board member (she is also actually taking classes currently) and mother. In 1991 Vera graduated Texas State with a BA in Journalism, Advertising and Business Administration, and even though she has her very own successful business 97 Degrees West, she has returned to get her masters in strategic communication. Vera is the kind of person who does not stop. The very same day which she was laid off on maternity leave was the day she founded her own businesses.
What knowledge have you gained from your education here in the Mass Comm program that you have already applied to your business?
What are some tips you can give to us almost grads as a CEO as far as the job hunt?
How long did you know you wanted to start your own business.