Vera Fischer: A Woman of Determination

Vera Fischer is the CEO and President of 97 Degrees Weset. She is an alumna of Texas State University, where she received her Bachelor of Arts in Journalism and her Master of Arts in Strategic Communication, which she will complete in May 2018.

Vera started her career in adverstising and PR at GSD&M, she then moved on to work for T3.

A few years later, in 2004, Vera founded her agency, 97 Degrees West, an Austin based brand martketing agency. The agency works on strategy, reporting, campaigns, and everything in between for their B2B and B2C clients.

Questions:

  1. What was the deciding factor that lead you to start your own agency?
  2. What were the major challenges of starting your own agency and how did you overcome them?

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