Shannan wears a variety of hats at McClatchy including; audience development strategist and journalist. In her job she combines her editorial work with innovative media strategies in an effort to find ways to gain and engage with audiences. She has had experiences with analyzing data and implementing audience engagement strategies working with Washington Star News, The Hill and with Atlantic Media.
Do you prefer the writing aspect of the data analytics aspect of your job?
Did you first enter into the field to be a journalist?
How did you get your career started?