Shannan Bowen Stevens: Growing Audiences

Shannan Bowen Stevens began her career as a reporter, then eventually moved up to working as an editor. In 2012, she began working in audience development at Atlantic Media Strategies in Washington D.C. She then joined Hill Newspaper and National Journal at Atlantic Media sharpening her audience development skills. Shannan currently resides in Raleigh, North Carolina where she works as the Product and Audience Development Strategist for McClatchy. In her position, she focuses onĀ audience growth and engagement across digital products, social media and emerging platforms. She brings experience fromĀ local and political journalism, community engagement and development, content strategy, product strategy, data journalism and social media strategy. Shannan holds a bachelor’s degree from the University of North Carolina at Chapel Hill and a master’s degree in media entrepreneurship from American University.

Questions:

  1. What is your favorite part about your job?
  2. What exactly is audience development and what are some of the current trends?

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