Vera is the founder and CEO of 97 Degrees West, which works on the marketing and branding for companies who seek her expertise. When she’s not running her company, Vera has a podcast called “System Execution” and serves as a mentor at the Capital Factory in Austin, Texas. She also is in the process of getting her Master’s degree in Strategic Communication here at Texas State University. Before starting her own company in 2004, Vera worked in the marketing field for about 10 years.
- What is the most challenging part of starting your own podcast?