Guest Speaker — Amanda Zamora

Amanda Zamora is a graduate of the University of Texas and after starting her career at the Austin Statesman, took her talents to the East coast where she worked for a variety of different news outlets. Amanda has been an adjunct professor at the Columbia University School of Journalism, where she worked to put audience engagement on the map. She spent 8 years as the digital producer and editor for the Washington Post and last year Amanda was hired by the Texas Tribune as their Chief Audience Officer. Her job at the Tribune is to develop strategies of how to get eyeballs looking the Tribune’s way, and to share as many events with as many Texans as possible.

Question:

How do you determine the topic of story that is most relevant to readers?

What are basic strategies to gain more readers?

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