Function and design are no doubt very important to consumers in the products they purchase. Arguably, they are very close in importance, however, in my opinion, function is slightly more important. Think of it this way, would you buy something that is pretty, but doesn’t necessarily work well? For example, this was the case for the IPhone 6 and it’s subpar battery life discussed in the Forbes article. Although the phone sold and was highly anticipated, consumers were still unhappy with the sacrifice of function for design. Could it be possible that Apple’s hype and reputation is what drove the sales and not the untrue fact that it functioned impeccably? Or rather, would you buy something that works great, even if it may not be the prettiest product? Personally, I would always go with the later choice. Although design is extremely important, because consumers want something to look nice, at the end of the day, they are buying a product to serve a purpose. If the product doesn’t fully serve that purpose (even if it looks nice), what is the point of having that product at all?
Design has definitely influenced my purchasing decisions. I always take into account the aesthetic of a product when purchasing. One particular example is cars. Essentially, all makes of cars have competitors that function in similar ways–the BMW 3 series and the Mercedes Benz C Class are each other’s equivalent. So how does a consumer pick between two makes of cars that essentially function in the same way and have most of the same features. This is where design comes into play. It depends on the particular style of the consumer. For me, I choose the BMW 3 series because of its sporty features and younger, more edgy design.