I found Jim Brady’s talk to be compelling due to the fact that his business model focuses on events and local news. I really appreciate how they put a lot of thought into the user experience and taking into account how pop-up ads can ruin that experience. I also find it refreshing that this site is not afraid of curated content but rather serving the audience what they want, instead of trying to serve strictly content from only their site. What I found to be most interesting is the fact that this site doesn’t do things for page views, but is concerned about “time well spent” and serving the readers needs. This site wants to build a connection through events, which is a concept I found interesting because it isn’t a concept that one would typically think of in regards to online news. I think this idea is appropriate because of their audience. I can respect a news site that uses this model over an advertising model because it is innovative.