Amanda Zamora – Keeping People Engaged in the News

With today’s different types of media pulling us in different directions, Amanda Zamora keeps people interested in the news. Amanda Zamora has over 10 years of experience in journalism that started at the Austin American Statesman. As a University of Texas alumna, Amanda started her journalism career as a News Aide and then moved into several other positions pertaining to online news engagement. During her time at the Washington Post, Zamora served as the first social media and engagement editor at the Washington Post.¬†She is now the Chief Audience Officer at the Texas Tribune where she strives to create digital content that really matters to her audience.

Questions:
1. What have you found to be the most effective way to engage your audience?
2. What made you decide to come back to Texas?

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