Zamora was hired as the “best in the business” as an audience development expert at the Texas Tribune. As a former editor of Propublica and Washington Posts she has experience and ability to bring companies to the next level.
The Texas Tribune has used Facebook Messenger Bots to gain audience attention with updates and news. They are trying to adapt to their users who may not be as plugged in as a political junkie may be.
She strives to leverage her storytelling abilities in order to engage users so that they can gain the information that matters most to them.
What are some keys to keeping an audience engaged and reading or watching? What are some techniques to get new audience members that may not be searching for your subject?