Media Effect: Affective

When it comes to media effect, I think I when I see a very well-thought out commercial, I almost cry. I don’t what it is, but I am an emotional creature when it comes to creativity, visuals and the message. One commercial that evoked emotion out of me would have to be Derrick Rose’s Powerade commercial with the late Tupac Shakur’s powerful message from The Rose That Grew From Concrete book. Because I am a big Tupac fan, that alone evoked emotion from me and comparing my life to how I also feel that I am a rose that grew from concrete.

Women & Technology

I do believe that women are not thoroughly trained when it comes to learning technology. I say this because I remember growing up and basically learning that boys excelled and therefore were/are more superior than girls in math and science, whereas girls are superior in reading and writing. To hear a woman excel in technology is still difficult for me to believe and I get really excited because it’s rare. But I feel to eliminate the gender gap, the educational system should push more women to pursue careers in technology by promoting it through grade school and incorporating programs specified for girls to advance. This will probably end the “girls aren’t as good in math and science” conversation that I still hear today.

What is Digital Media?

To really define digital media, I would really associate it with the use of computers. But now digital media can be defined to a broader span. So is it just for computers? I say no, it should not be just associated with computers because smartphones (although tiny computers in a sense) can be associated with digital media. But digital media could also be related towards things that we use online to produce interactivity and receive messages (digital media networks) such as Netflix, Hulu, Facebook, and even YouTube. I think in today’s day and age, digital media has expanded past what it really was defined to be originally and now, anything where we can produce and receive media is digital media.

Technology: Hot & Cold

What I liked about McLuhan’s illustration of the hot & cold part to technology is how he discusses the new trends in media that captivates us as an audience. He elaborated on how technology is an extension of ourselves; like the radio is an extension of our voices. “Hot” mediums (hands-off) would be TV, Film and radio. “Cooler” mediums (user interactivity) would be Facebook, Instagram, Snapchat, Vivo, etc. I liked how he described that once a medium becomes the less dominant medium, we tend to understand what went wrong or why it didn’t last once we have access to something new and popular. I remember using MySpace in 2008 (when it was popular with middle school and high schoolers) and avoided Facebook (which was for college students and strictly adults, at the time) because I didn’t understand the platform or why it was a new thing. Once 2010-2012 got here, I moved on to Facebook and deleted my MySpace. Now I understand why MySpace died out and why Facebook became a more popular form in soci

Twitter World: Jordan Moments

The individuals that I chose to interview and probe for questions are Jordan Thomas-Bridgewater & Jordan Hyde. (Yes, two Jordan’s!)
Jordan Moments, LLC is a photography & videography company located in San Antonio, Texas.
The company (Jordan Moments) was derived September 7th, 2012 and became a limited liability company on July 31st, 2013.

The mission of Jordan Moments is to give their customers the opportunity to relive a moment in time through photography and videography services. Whether imagined,unimagined, posed or spontaneous, they intend to tell the stories of others through the lenses of their creative talent. Their dedication is to provide high quality capturing with friendliness and professionalism to enhance and enlighten the overall customer experience.

In a similar fashion, Jordan Thomas-Bridgewater & Jordan Hyde,
while attending Texas State University, San Marcos, Texas, came together,
“through interconnected talents, to capture any and all occasions, with
the click of a shutter, or steam of captured activity” (Tonya Hyde,
Assistant Superintendent, FSHISD).

I chose this company and talented individuals because of their excellent skills in the video editing and photography skills. The way they market themselves is extraordinary and a skill that I feel I will definitely need in the Digital Media studies field. They are very well-known within the Texas State community and cover everything from Greek life, weddings, photography, sporting events, graduation,etc. By being self-financed entrepreneurs, I hope to gain insight from them and enhance my skills in the videography department to make myself marketable for the world after college.

Check out their work below!

http://www.jordanmoments.com/about

https://www.youtube.com/channel/UCIkl_ulHBIoF2JjbbzI4mqg

Follow on twitter: @JordanMoments

Media & The Election of the Century

So I read an article that looked into how social media plays a bigger role in presidential elections now more than ever. The presidential election that I was told to watch and discussed in grade school was Bush vs. Kerry in 2001. During that time, we didn’t have all the new technology and while the internet was around, newspapers and the Television played a vital role in campaigning and who would win that 2001 election. Fast forward to almost two decades later and political candidates are using multiple social media platforms to bring more awareness to their campaign. It would seem odd back then for candidates to turn to the social world to “attack” their opponent but in this day and age, it is common and a better tactic. I think social media is important when it comes to politics because nearly everyone has some sort of social networking site underneath their belt. Whether it’s YouTube, Myspace, Twitter, Instagram, Facebook, Snapchat or a blog; politicians who want to appeal to millennials will need to learn to use these or be active.

In the craziest election of last week, I tuned in for about two hours and had both my TV and twitter available for my use. On Twitter & TV, results of the campaign and even tweets were being read aloud on some channels in favor of either Clinton or Trump. The results were flipping back and forth so it was hard to predict who would win at the time. What I liked about both candidates is that they knew how to appeal to different audiences. It was certainly fragmented audiences across different spectrums and not a day went by that you didn’t see Trump or Clinton not tweet or advocate their campaign. I think social media has evolved to not only entertainment but has helped platforms that many people are afraid to talk about in person to person contact reach the masses and get the point across whether if it was offensive or not.

 

Here is the link to the article in case you want to skim through and find more interesting things included: http://blog.postup.com/social-email-and-data-the-digital-media-strategy-of-the-2016-presidential-election

Mobile Media Mania

Mobile media has been quite a sensation in our 21st century culture. With the new updates to technology, it does make a great argument on whether mobile media is the most significant part of media innovation in history. I say it is one of the most is because our social culture now expects everything at once. Once someone tweets something popular or significant, it gets instant retweets. When Apple releases a new mobile device or update, everyone who is fixated by Apple rushes to get it. If an event (something tragic or historical happens) everyone immediately wants to know about it. Nowadays, it seems that no one has time to go search for it via on the Television news or wait for it to come out on the next day’s newspaper issue. It’s all about timeliness and immediacy. Compared to the printing press or the internet, I would say as of right now, mobile media isn’t necessarily the most significant but it is within the same category in media innovation. Maybe 50-1oo years from now, mobile media may be the only source people will use to get information and will then be the most significant.  There’s always new ways that media reinvents itself so it is something that we will have to wait and see.

Making a Splash in Networking

I attended a forum about networking and making the connections. The guest speaker’s name was Justin (didn’t get the last name) and he currently works as a freelance writer for the Huffington Post and with Facebook in Austin, Texas. The keys to making yourself rememorable to other people is to be interested and be interesting. Most often people tend to network and talk about themselves without showing any interest in the people who they are talking to. That is a big mistake. Second, always ask open ended questions that creates a natural flowing conversation. Third, Understand what they like and how you can help them in whatever you are networking for. Fourth, be present but always be an active listener.

In the process of networking, we need to explore different fields and remain open and flexible in career options. When you are open, you allow yourself to learn new, developmental skills that will help you discover your own path. Always, when networking, act as if you are looking for a job and be persistent.

Networking with a Splash
Networking with a Splash

img_0147

Need for Speed!

Honestly, when it comes to media, efficiency and speed are more of what I look for in a browser. I, myself, am an iPhone user, so Safari, iPhone search, Yahoo and Google are easily accessible on my mobile device. I personally prefer to use Google because it was one of the few browsers in my early school years that many of my teachers insisted on using when we did research projects or homework assignments. It’s quick, easy to use and there aren’t millions of ads popping out at you once you click the button. It also narrows pages down to a search by using specific words which I feel Yahoo should probably reconsider and make it less overwhelming. Another thing that I use is Chrome. Internet Explorer (in the early to mid 2000s) was a browser that was widely used and is provided on most computers. But the slowness of it is what kills me! After having computers freeze over and over again due to the lagging of the browser, I switched to Chrome to make life and doing assignments easier. On my phone: Safari & Google are the major browsers for convenience and  on my laptop, Chrome would take the cake for speed and being able to provide adequate information (without overload) and narrowing a list of searches down.

Internet Evolution

http://www.tandfonline.com.libproxy.txstate.edu/doi/full/10.1080/1369118X.2012.677053

I read “A Decade in Internet” article and I finally look at the internet as something that I truly did take for granted. When you think back to ten years prior (2006), social media was slowly becoming a part of mainstream interactivity between people. What we didn’t realize then was that we are in a social media utopia where we isolate ourselves behind our cellular devices, computer screens and profiles. What I took from this article is that although social media is a popular and faster way of communication, it has caused us to be “anti-social” when it comes to personal interaction without media involved. I want to study how social media has affected our ability to communicate in person or something with how the internet/social media has affected our lives over time.