Spectrum NY1 makes drastic staff changes

At the Texas State Broadcasting meeting on April 10, I learned that Spectrum News is making budget and staff changes. Spectrum News which now owns NY1 has decided to extend a layoff swept to get rid of older on-air talent.

In a nut shell Spectrum NY1 wants a younger and cheaper staff which is good news for reporters new in the field. Part of the change comes with eliminating content on lifestyle and entertainment such as film and cooking. This change will be nationally impacted with all the Spectrum news channels including Austin and San Antonio.

 

Here is the full feature article below.

http://www.nydailynews.com/entertainment/tv/bloodbath-ny1-spectrum-axes-longtime-staffers-article-1.3013693

Drone storytelling

Here are some of my favorite drone videos that are vastly popular and viewed on YouTube. The filmmaker uses the Phantom 4 drone. The first video is a montage of video shots throughout Hawaii. The second video is a collection of sequences all shot in California.

I love that the California video gives the viewer a perspective of what it’s like to live by the coast, country, city and suburbs. These are great examples of great drone storytelling. I also like how the filmmaker incorporated music in the background. Hope you enjoy these beautiful videos!

~Kiersten Ehr

“STORY TELLING IS ABOUT CONNECTING TO OTHER PEOPLE AND HELPING PEOPLE TO SEE WHAT YOU SEE.” – MICHAEL MARGOLIS 

Reporting on Breaking News Example

By: Kiersten Ehr

On Wednesday, March 22nd in London, England a terrorist attack took place right outside Parliament killing and injuring civilians. Since this was a  terrorist attack in London, I was surprised to find out there was not much information and coverage online by the American news outlets. Since England is one of our allies I thought and assumed there would be more TV coverage and news updates on this tragic event.

While reading online, The New York Times did a great job at providing content in a timely manner featuring an article, infographic, photos and videos of the story unfolding.

The link to the article is here. https://www.nytimes.com/2017/03/22/world/europe/london-attack-what-we-know.html?_r=0

 

SnapChat or Instagram Stories?

By: Kiersten Ehr
@KierstenEhr

Recently as an avid social media user, I have questioned whether or not I should spend my time on the social media platforms of SnapChat or Instagram Stories more.

Since I am on social media almost 24/7 I have started to ask my friends and do research on why one platform is better or more popular than the other.

As I interviewed 10 of my friends and co-workers at Texas State University, I found out that more people are using Instagram Stories over SnapChat.

Why People Prefer SnapChat

Photo credit: snapchat.com
  • More private
  • Geo filters
  • Location specific filters
  • Customized filters
  • Content disappears
  • Harder for employers to track down SnapChat accounts vs. Instagram Stories
  • Easy to use
  • Follow celebrities

Why People Prefer Instagram Stories

Photo credit: instagram.com
  • New 
  • Tag specific accounts/friends in post
  • Use of Boomerang video 
  • More people are now on Instagram
  • Easy to post on Instagram and use Instagram Stories- two outlets in one 
  • Live video
  • Normal, Live, Boomerang, hands-free options
  • Different emojis than SnapChat
  • Easier to find celebrities/popular Instagram accounts
  • Easy to use color tool, different drawing affects
  • Easier to get followers/followers to see content
  • Send pictures and videos in a DM

After I analyzed the differences in why people are using one platform over the other I have personally decided to invest my time in using Instagram Stories to enhance my personal brand.