Guest #6: Shannan Bowen Stevens

Shannan Bowen is an editorial product strategist for McClatchy and is also an audience development strategist and journalist. She is passionate for local news, innovation and media strategy and her jobs positions have always combined those passions. Some of her past positions include working at the National Journal, which is a division of Atlantic Media, Atlantic Media Strategies, The Hill and more.

She first started working as a reporter for Wilmington StarNews and covered topics like regional politics, tourism and coastal issues in North Carolina. She is a graduate of University of North Carolina at Chapel Hill and got her Master’s in Media Entrepreneurship from American University.

Guest #5: Amanda Zamora

Amanda Zamora is Chief Audience Officer at the Texas Tribune. Her previous work includes working at The Huffington Post Investigative Fund, The Washington Post and ProPublica. She first started off working at the Austin American Stateman and now is at the Texas Tribune. With her extensive background, she uses her skills to help draw in her audience with creative journalism and makes sure it’s important to the audience as well.

Questions:

  1. Where does your inspiration for creating content stem from?
  2. What are the most important things you’ve learned from working at The Huffington Post and The Washington Post?

Guest #4: Vera Fischer

Our guest for this week is an amazing person and I have been lucky enough to have shared some classes with her. Vera Fisher is the founder and CEO of Austin based marketing company, 97 Degrees West. Her company helps small and medium businesses to multimillion dollar company’s with branding, marketing, business and customer support problems. She is also a mentor at Capital Factory. She also has her own podcast show that she started last year.

Vera does all this and is currently a graduate student at Texas State University. She’s really an amazing person! Some questions I have are: What inspired you to start your own company? What has helped you the most with your company by attending graduate school?

 

 

Guest #3: Tim Levy

Tim Levy is a motivational speaker, coach and the CEO of his own strategic marketing agency. Hailing from Australia, he has had his fair share of working with big companies in Silicon Valley and Australia. Also, he has published five different books and he’s even done some stand-up comedy. His resume is definitely quite impressive.

Questions:

  1. What advice would you have to a new graduate wanting to get a job abroad?

Design or Function?

1) Which is more important, function or design? Are they equal? Under what circumstances (for example, is one more important in a phone, another more important in a car or computer)?

I think function is definitely more important than design, especially in things like cars and computers. Even for an iPhone, sure I love the sleek design and how light it is, but at the end of the day, I am going to need something that I can use for everyday use. Design is important but for advertising and marketing purposes. Consumers always take the design into consideration. I know some people who always buy certain colors of iPhones because they look prettier or they already have a case in mind and a certain color goes with it better. I think it’s different with things like cars though. Function is something that needs to be the most important because it’s not only for everyday use, but also for your safety. You don’t want a car that’s only pretty, but will break down on you constantly.

2) Has design influenced a purchasing decision for you? Or is something high on your wish list because of design?

It definitely has influenced a purchasing decision for me. As someone who once worked for Apple, the design was always something I looked at first and then the function. When I purchased my new MacBook Pro, the fact that it was slimmer, lighter and the screen was so vibrant is what sold me. It was after that when I went on to decide what I needed on the inside of the computer, the RAM, storage, etc. Same for when I bought my new iPhone 7 Plus. When they announced the jet black phone, I was instantly sold. The headphone jack wasn’t a problem for me either because when I really thought about it. I rarely listened to my phone while it was charging anyways.

Guest #2: Jeff Wilson

Jeff Wilson is an entrepreneur, professor and was this week’s speaker for our class. He has quite the experience with a Ph.D under his belt and attended Harvard University, Texas State University and even Texas A&M University. He has worked at Ernst & Young, IBM, Huston-Tillotson University and is currently the CEO at KASITA. KASITA was born from one of Dr. Wilson’s social experiments, where he turned a 33 sq. ft. trash dumpster into a living space for a year. This project landed him on various media outlets like the New York Times, The Washington Post and more.

Digital Innovation!

Hello everyone! I am finally back from my trip to South Korea and yes it was amazing! Haha. The digital innovation I chose was an app called V Live or the V app. Made by the South Korean company Naver, this app acts as a bridge between Korean celebrities and their fans. Celebrities are able to do live broadcasts and have fans comment in real time as the broadcast is happening. Another neat fact is that this app will also put different subtitles on these videos, sometimes in real time and others after the broadcast is over and able to be replayed. This app is a really good marketing tool for these celebrities because it reaches different audiences all over the world and they can hold special live events when new albums are released. This app is something that has quickly become my favorite past time and it was fun being able to catch most of the live broadcasts while I was in Korea.

Guest #1: Anna Tauzin

Anna Tauzin is the Vice President of Marketing and Innovation at the Texas Restaurant Association. She received her master of arts in journalism from American University and her bachelor of arts in mass communication from Texas State University. Some of her other experience  includes being the Senior Marketing Manager of Innovation & Entrepreneurial Services for the National Restaurant Association, on the advisory board for South by Southwest, the Manager of Digital Innovation for the National Restaurant Association and so much more. In her current position, she focuses on promoting the Texas Restaurant Association and restaurants.  

Questions:

What was the most important thing you learned while at Texas State and how did it help you with your career?

What advice would you give to someone wanting to work in marketing for the food industry?

 

Meetup: #bossbabesatx

So for my meet up, I went to the last event for #bossbabesatx for 2016. “#bossbabesatx is a non-profit series of meet ups, events, festivals for all self-identifitying women in the creativity industry and the arts”, according to their website. I was excited to be able to attend this meet up because I had been wanting to attend one, but with the semester and work always being so crazy, I was never able to.

The meet up started off with some time to get to meet new people and network. It was pretty fun! They had a DJ playing some music and there were so many different people from different professions in attendance. Followed by that was some announcements. Fellow professionals from around Austin would announce creative projects they were working on, some informed us they will be looking for interns for next semester, some were asking for collaborations on their projects and so much more. Finally, Jane, one of the founders, honored some people from the community for all the amazing work they have done. They were called the Babes of the Year. Hearing all the achievements from these people was very inspiring and makes me want to work even harder. I can’t wait to be able to go to another one of these meet ups!

The holidays Are Upon Us

With the holidays just around the corner, I was reading Mashable and came across this article on Apple’s new ads for the Apple Watch Series 2. What was interesting was that in the article it mentioned that apparently smartwatch sales were down by 50 percent. It’s crazy because when I used to work there, it seemed like we were always selling the watches and they were constantly out of stock. They also mentioned how Apple is marketing the watch to be a lifestyle piece, at least in these ads. It’s definitely be interesting to see what the exact sale numbers for the Apple Watch will be when they get released. Anyways, I always love Apple’s ads and these were no different!

http://mashable.com/2016/12/10/apple-watch-holiday-ads/?utm_cid=hp-r-3#4LqSaREkxPqU