Speak Smart- Final Presentation

Hello everyone, for my project presentation I decided to take a unique path that I hope is quirky and entertaining enough to tell me story behind the inspiration and concept for SpeakSmart.

To do it I have recorded a 15 minute clip in Podcast interview format. (With me playing the role of both the interviewer and interviewee haha.) In addition to this I have included some screen grabs below showing the interface and resources of the app to help visualize the concept.


“Henry” our analytical speech interface
“Grade Page” Your immediate score accompanied by highlighted accolades and critiques.
“The Run Down” Detailed grading of 9 points of emphasis
“Speak Smart Community Boards”








I found Li Zixin’s portion of the panel the most eye opening. The fact that he was able to utilize resources already out there and market them towards the Chinese public in a way that is allowed by the government is rather remarkable and inspiring with WeChat. I also thought it was thought provoking how much of Chinese news is dominated by “entertainment to death” & the connection to the collapse of traditional media. China 30’s is an interesting concept. Having regularly updated user generated content is a noble endeavor and having them do it for free is a damn good business model. My concern would be how this content is being filtered and if there is any sort of ethical concern with false information being published and what the content of a typical China30 post usually entails? For the people, by the people is an idea long endured and celebrated but how does that fit in with the general public in a time and age when fake news is rampant especially in a place like China where news is also so heavily regulated. It seems like special care should be warranted as this material could be heavily influential to the the Chinese People.

Amanda Zamora- Voice of the People

Amanda received her bachelor of Journalism from 2002 from  the University of Texas at Austin. Since then she has gone to have a very diverse journey working journalism starting early on as a online producer for the Statesman than Metro, Health & Senior Producer and Word Editor for the WashingtonPost. Eventually becoming a Multimedia Editor, Social Media Engagement Analyst, Digital Editor and Finally A Chief Audience Officer at Texas Tribune. It is clear that much like the nature of technology platforms and story forms Amanda is always evolving with the nature of journalism that is current and I believe this is something that assures her value and solidifies her as a true journalist in the 20th century. She has had an exceptional journey, one that is telling of how ever-changing roles in media journalism have become. Throughout it all though she has stayed true to the people by reporting and publishing news that is relevant to them… “(I) believe the best stories we can tell resonate with the communities most interested in and affected by them.”



In regards to social media specifically do you feel there is still untapped potential for journalism to expand?

Secondly, When you say you would like to take journalism into new spaces

Visionary Vera Fischer

I was actually very excited about this speaker when I first saw the syllabus I am very familiar with Mrs. Fischer as see is a Texas State Alumni that has gone to do fantastic things since graduating in 1991 with her Bachelors in Activities and Societies. Starting out first as a project manager, then account manager she had a very diverse professional experience early on in her career and that has served her latter endeavors as a Director of Marketing, Show host and eventual President of her company 97 degrees west. There she serves as a executive not only in ownership structure but also marketing and creating a unique successful brand for clients.

My two biggest questions for Mrs. Fischer would be first, what inspired her to create 97 degrees west and secondly what kind of struggles did she face in establishing the company and how did she overcome it?

Tim Levy- Strategic Marketing Extraordinaire

Graduating from UNSW in Australia with a BC in Computer Science was just the beginning for Tim Levy. After completing college he moved to the United States where he gained incredible experience running a multimedia company as a CEO in Silicon Valley. Shortly he after he moved back to his homeland of Australia where he remained for 10 years and began to materialize his vision and started his own agency specializing in international consultation and marketing. The company now known as Tim Levy and associates has raised Tim to a huge platform as a specialist in all things marketing. He has published 5 books, is a recognized motivational speaker and visionary.



What is the most common error or misstep you see big business’s make in their marketing?

How do you address the challenges that come with marketing internationally?


Function vs Design

To be honest this was a debate I have personally lingered and see-sawed on for quite a bit of time but the chapter opened up to my eyes to even more perspectives to consider in the debate. After reviewing the text I feel like both function and design go hand in hand and in many ways if one is lacking and the other still remains obsolete in eyes of the masses. I hate to take the cop out, but I truly believe its a even-keel significance for both function and design, here’s why.

Function requires that your product just that; it functions. It accomplishes the task at hand. You are able to complete a process or action by use of this product. Can you imagine if airplane radar’s and flight communications were unreliable, it would be chaos. We trust and rely on our products to be fully functioning.

By that same token, consider design. How useful would windshield wipers be if we had to go through a long- drawn out process to use them. Instead of simply just pressing down or flicking a switch imagine that the process to activate windshield wipers was more comparable to a video game cheat code (up, up, down, down, up, up, honk twice, hit the brake) consider how confusing and problematic that would be. The function and device would already considerably lose its efficiency drastically and with it, user friendliness- consumer interest would free fall.

This is going to also sound total cliche but what better example than IPhones. The initial interest and attraction to these devices wasn’t just that they were cool and trendy but that they were user friendly. That remains to be true today, people of all ages now own iPhones. Personally every year or so I ask my self whether this could be it! Could today be the day I switch to Android. Those new processors and displays are looking pretty nifty after all. But time and time again the answer is NO! The simplicity of the iPhone, the sleek design and most importantly the user friendliness and the personal rapport and experience I have built with this device makes it considerably harder to have to switch and learn a new OS  that arguably has a higher capability but lacks in design.


Jeff Wilson – Trailblazer

Jeff Wilson PhD has had quite the history. Starting with a Industrial Distribution Bachelors Degree from Texas A&M & a Geographic Information Masters Degree from Texas State he finished his schooling at the University of Canterbury with a PhD in Environmental Science and Post Doctorates at Harvard. Immediately following school he spent a couple years as a Dean at Huston-Tillotson University and finally settled in his current position at KASITA as CEO where specializes in developing new innovative ways to address housing and the future of housing in the United States. From a true rag to riches background Wilson’s personal journey has brought him insight and perspective that few may ever share and he has utilized this minimalistic approach to doing the absolute best with less.


  1. What would your rebuttal to those that would be reluctant to the idea of “Micro-Housing” due to the space and comfort of traditional housing?
  2. What would you argue is the biggest BENEFIT to converting to micro-housing?

Anna Tauzin – Texas Restaurant Association

Anna Tauzin is a Texas State alum that has gone on to do great things since receiving her bachelors here in Bachelors and Political Science. From humble beginnings as a Graduate Assistant at American University, where she received her M.A. in Journalism and Public Affairs Tauzin has worked her way to one of the most diverse and accomplished of resumes. Highlighted with positions as a Manager of Digital Innovation at the National Restaurant Association, Advisory Board Member at SXSW & Senior Marketing Manager to finally Vice President of Marketing and Innovation Tauzin is quite the trailblazer. Tauzin will be interviewed by SJMC Professor Cindy Royal this Monday 1/30/2017 in the Old Main Building.


My Questions for Ms. Tauzin would what is the most enjoyable part of Marketing for restaurants in particular?

And secondly, what was it that attracted you to restaurants?