Getting millennials interested in news

I found a few things interesting about Jim Brady’s discussion, but perhaps the most interesting was the fact that he says it is necessary to  curate the news for the CONSUMER’s interests in an effort to keep local readers interested and secondly the thought of events being a pivotal piece of keeping and recruiting readership for a digital media. One of the flaws in the media industry is the fact that so much of the ownership is not only concentrated but also that the media owners have so much power over what news is printed. One of the issues is that the owners of media and advertisers are also owners of other businesses. This means that journalists and editors have to keep this fact in the back of their mind when reporting news stories. For example Disney who owns ABC, ESPN, and other media platforms also own the Anaheim Ducks Hockey team and have a steak in the oil industry.  This would in turn affect the way ABC and ESPN report on these topics. A news platform free of media owners and focus on the consumer. He emphasizes the need for a strong relationship with the consumer in order to actually build a deep connection and focus on what the consumer wants and needs rather than about page views. This means eliminating click bait and creating slide shows for the sake of numbers, “focus on time well spent” rather than keeping people on the website. The target audience wants to experience things and attend events, so he is giving them events! It seems that Brady’s innovative approach is almost the most obvious way to run a business, answer to the needs of the consumer and the success will follow.

Shannan Bowen

Shannan wears a variety of hats at McClatchy including; audience development strategist and journalist. In her job she combines her editorial work with innovative media strategies in an effort to find ways to gain and engage with audiences. She has had experiences with analyzing data and implementing audience engagement strategies working with Washington Star News, The Hill and with Atlantic Media.

Questions

Do you prefer the writing aspect of the data analytics aspect of your job?

Did you first enter into the field to be a journalist?

How did you get your career started?

Amanda Zamora

Amanda began her journalism career with a bachelor’s degree from UT in Austin. While in school she was not only a member of various honor societies but also a member of the Texas Students Publication Board. From the beginning it seems that she was deeply involved in so many aspects, which helps build connections, something I have increasingly been understanding the importance of. While in college Amanda interned for local publications such as the Austin- American Statesman, however upon graduation she made the switch to the Washington Post. By 2005 (3 years later) she had earned the titles of senior editor and world editor. Amanda has some pretty incredible experiences and experience within many different publications.

What was your favorite topic to write about?
What did you aspire to write about when you choose your original degree and did it ever change?
Why did you choose journalism?

Vera Fischer

Vera is a woman of many hats; Entrepreneur, Marketer, Show Host, Mentor, President of 97 Degrees West, Texas State board member (she is also actually taking classes currently) and mother. In 1991 Vera graduated Texas State with a BA in Journalism, Advertising and Business Administration, and even though she has her very own successful business 97 Degrees West, she has returned to get her masters in strategic communication. Vera is the kind of person who does not stop. The very same day which she was laid off on maternity leave was the day she founded her own businesses.

Questions:
What knowledge have you gained from your education here in the Mass Comm program that you have already applied to your business?

What are some tips you can give to us almost grads as a CEO as far as the job hunt?

How long did you know you wanted to start your own business.

Tim Levy- strategic marketer

Tim Levy, Australian CEO of his own marketing agency is also a motivational speaker, television host, and author. Levy’s website says the reason behind strategic marketing is to create an ecosystem which will generate conversation around that business. Tim Levy and Associates work to create specific web content which will drive business on and off line. Additionally the Tim Levy and associates website has an archives section full of Levy’s past speeches. Levy’s early archived speeches actually are about an Australian making it in America and living out the “American Dream.” He also speaks about positioning oneself for success and various strategies for pursuing an entrepreneurial life.

 

Questions for Tim Levy

What would you suggest to a student to do upon graduation for finding a job?

Why did you choose to move to the United States, could you have had as much business success in Australia?

When did you decide you were ready to be your own boss? Had you already worked in the industry before making that decision?

design v function

In the article from stanford.edu it is explained that innovation is not only a hybrid of feasibility, viability, and human values but also best learned and understood through practice. Innovation is a creative process, as explained in I Think I Design, strives to innovate and improve. The D. School partners with a variety of organizations to help develop students’ creative thinking skills. The D. School has students begin their process with finding the solution to a problem, they then go through each step of the innovation process themselves. I honestly love this approach, it offers the chance to learn hands on, and actually experience the potential set backs which can occur in the real world. Rittel explained that problem solving leads to more problems. In theory the solution to a problem is always simple, however once implemented there are always reactions to actions, unforeseen circumstances, and potentially issues with other people involved with the project. Human nature and drive is vital to consider in project/ project development. In innovation is almost pointless if it is not adopted by society, and society will not adopt an innovation if it is not appealing. Sometimes the function of a design alone is enough to let it be adopted. For example a farmer is not worried about the look of his tractor if it is constantly breaking down because this vehicle is owned primarily for the purposes of its function. However, in the luxury vehicle industry there is a different clientele being served. Luxury cars do not need to plow or tow around large loads, most are used as a status symbol as well as city driving. Due to the fact that these vehicles serve different functions they need to be innovated differently; one in design and one in function. Therefore I believe that the importance of design vs function varies based upon the clientele of the innovation.

Jeff Wilson- the life of a minimalist

The thing that resonated with me the most about Jeff Wilson was the fact that he was not just a minimalist in the sense that he only owns 3-5 tee shirts, but to the extent of going entire summers with only the clothing on his back and living in a dumpster for three full years. After managing to like in a 33-square foot dumpster for a full year conceptualized a new manner of living in a largely populated city on a budget. On his instagram page (@professordumpster) he has photographs of the cube living spaces as well as photos of his dumpster days, my favorite is the one with the Christmas lights around the dumpster (can’t bee TOO MUCH of a minimalist!!)
Additionally the mobile micro homes as the website refers to them are not only precisely designed right down to the bed, but also beautifully designed.

Questions:
When you decided to live in a dumpster as an experiment what was the goal, what were you aiming to discover?

I noticed you do not have a degree in design, is this something you have learned along the way or do you have engineers you are working with?

How many countries have you traveled to?

Start Up Success

I found it interesting that according to Carrie Brown-Smith THE most vital part of a news start up is constant focus on the customer’s problems. She did not say it was about getting the details right, or getting the information out first, or even being dedicated to the business but dedicated to the people who this service actually for! With websites such as Yelp (which Anna apparently hates) or the ability to leave reviews on other sources and rant on personal media platforms pleasing your customer base and keeping them loyal and happy is what the business will thrive on. Listening to pod-casts and such I can see that they will openly do this by mentioning, “a lot of user comments said they wanted more of this so….” I just never pictured news and journalism start ups being held to the same standard, but I suppose to keep them coming back it is indeed vital for the consumer to be satisfied enough to want to come back.

Anna Tauzin

Anna Tauzin is the Vice President in marketing and innovation with the Texas Restaurant Association and according to her LinkedIn profile also a senior marketing manager with the National Restaurant Association and on the advisory board for South by Southwest. Tauzin’s job is to connect members of the NRA with the latest innovations and marketing concepts. Aside from leaning and spreading innovations a major part of her career seems to be creating connections and relationships. According to her LinkedIn she not only has degrees in journalism and mass communication but in political science as well.

Questions:

Do you find your political science degree applicable to your current career?

How did you get involved with the restaurant industry?

Are most of the people you work with excited to learn about these new innovations and willing to adopt them?

What is your role in South by Southwest?